Design, like any other artistic skill, takes time to learn regardless of your innate ability. Here at Old World Classics, Inc. we have spent years perfecting our specialization in the broad field of design: 100% naturally dyed decorative carpets. Through the unique structure of our company we have been able to create an environment in which interaction with our clients shapes the direction of our product. Before going any deeper into the description of our rugs I'll fill you in on exactly how OWC is structured. Ownership of the looms in India, where we manufacture our carpets, gives us complete control over what each individual piece will look like. Beri Kuntic, the founder of Old World Classics, is in constant and direct contact with the loom manager in India and also makes numerous trips a year in order to provide guidance to our employees, select materials and colors for new pieces, and to recruit new weavers. Because our weavers are among the highest paid and most skilled individuals in India, before being employed by Old World Classics they must demonstrate their knowledge of not only weaving, but of the designs and dyes that are being implemented in each particular carpet. This is no small task. The art and science of vegetable dying is a tedious one because it's a constant trial and error project in which we search for the perfect hue of each color. The final product is a culmination of an expert knowledge of chemistry and botany (provided by K.G. Vasistha, our partner in India) and a market sensibility that caters to the needs of designers and decorators nationwide (provided by Beri). With these two innovative individuals at the helm, OWC has pioneered the field of vegetable dyes in India.

 

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